We can all agree that Motorola’s comeback to the Indian market has been storming. The company has literally stolen the thunder of low-cost manufacturers such as Micromax, Karbonn and Lava, and has also brought some much-needed competition to the likes of Samsung, which was sitting pretty on top of the pile in India.
Much of the credit has to go to Motorola’s sales strategy. By aligning with Flipkart and selling its new phones only through that retailer, the Motorola brand has got a great deal of exclusivity attached to it. It may not be a premium brand like Apple, but Motorola has a great name in India now thanks to the success of the Moto G, followed by the Moto X. These will be succeeded by the Moto E, which is about to be launched in India tomorrow.
The Moto E will be the third exclusive deal between Motorola and Flipkart and is expected to be even less expensive than the Moto G. So we could see a price tag of around Rs 10,000. If the Moto G mania is anything to go by, the Moto E could be a even bigger launch for the company.
While the Moto X is slightly more expensive than the other two Motorola phones, Flipkart has launched exchange offers for the phone, that make it up to Rs 4,000 cheaper. This brings the price of the Moto X to under Rs 20,000. As we have already said in our review, the Rs 23,999 price was a killer bargain for the Moto X, but this sub Rs 20,000 price tag is even more sumptuous.
We can expect the retailer to have some killer deals for the Moto E as well. It’s as yet unknown whether the 100 percent cash back schemes from the Moto G and Moto X launches will be repeated for the Moto E. But it’s very likely that Flipkart will give this one a massive promotional push on its site. Flipkart seems to have struck a success formulawith its much-hyped Motorola launches. And the Moto E will be a case of more of the same.
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